Diamond Brands and What They Mean

Diamonds are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on who owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely nothing at all.

Do not allow a jeweler to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

Are Diamonds Really Rare?

When you walk into a jewelry store and see all the diamonds in all of the various settings that are for sale, it is difficult to realize that diamonds are indeed rare. Most people don’t even stop to consider how that diamond came to be sitting in that jeweler’s case! There is quite a bit of work that is donebefore a diamond is ready to sell to the general public!

For every one million diamonds that are mined, only one will be found that is a quality one caret diamond. In order to find a two caret diamond, about five million diamonds must be mined. More than two hundred tons of ore must be mined to find one small diamond, and even then, more than 80% of the diamonds that are mined are only good for industrial use, such as diamond drill bits.

So, the next time you visit your local jewelry store, ask to see the one carat diamonds. You should look at this diamond with new appreciation – knowing that it truly is one in a million!

Colored Diamonds

Fancy colored diamonds are all the rage
these days. Gemologists have developed
new ways to create versions that are
affordable for the average person - by
treating less desirable diamonds. These
less desirable diamonds are treated with
irradiation followed by intense heat. This
turns brown and yellowish diamonds into
beautifully colored diamonds that you can
afford. This produces stunning greens,
blues, yellows, reds, purples and other
colors. These colors are considered
permanent, but there is a possibility
they could change during repairs if a high
heat is used.

Treatments like irradiation make it possible
for more people to own these vividly colored
diamonds. Most natural colored diamonds
are rare and also extremely expensive. When
shopping for colored diamonds you need to
assume that any affordable fancy color
diamond has been treated. Ask about the
stones origin and request to view a lab
certificate to verify authenticity.

Synthetic colored diamonds are another
option if owning a colored diamond is
something you desire but cannot quite afford.
They are real diamonds, but they are created
in a lab.

Natural fancy color diamonds get their
coloring from different trace elements present
in the stones, such as nitrogen, which
produces a yellow diamond. Diamonds can
be colored by exposure to radiation during its
creation. An example of a diamond affected
by radiation is a Green diamond.

Another way that a natural colored diamond
gets color is by its inclusions. Regarded as
flaws and undesirable in a colorless diamond,
inclusions give unique tones and brilliant
flashes of color in a fancy color diamond.
Remember that Natural fancy colored
diamonds are very expensive, any colored
diamond labeled to be sold as natural should
be accompanied by a certificate from a
respected grading lab.

A "fancy" diamond is a natural diamond that
has color. These colors vary from red, green,
purple, violet, orange, blue and pink – and
most shades between. Fancy color shades
vary from faint to intense.

The most famous diamonds in the world are
Color diamonds. The Tiffany Diamond,
which is yellow and the Hope Diamond which
is blue are colored diamonds. Color
diamonds have an amazing financial track
record. The value has never decreased on
wholesale level in more than 30 years. Blue
and pink diamonds have doubled every 5
years of a strong economy. In the 1970’s
you could have bought a very high quality
blue diamond for about 50K and today the
very same stone would be worth between
2 and 3 million.

How to Sell A Diamond

There are many reasons why you may want
to sell a diamond that you own. Perhaps
you’ve gotten divorced, or you are strapped
for cash. The reasons why don’t really matter
– getting the best possible price is what
counts! The way to obtain the best price
for the diamond is to not be in a rush. Slow
down, and carefully consider all of your
options – there are many.

First, have the diamond appraised. In fact,
have it appraised by two or three jewelers to
get an accurate idea of the diamonds value.
Tell the appraiser that you want the Rapaport
Value. This is the wholesale value of the
diamond, and it basically tells you the highest
price that you can sell your diamond for. If your
diamond has no certificate, you should
consider getting a certificate from GIA. This
may help you get a better price for the
diamond as well.

First, try to sell the diamond yourself, to
people you know. Friends and family
members may be interested. If you don’t have
any luck with friends or family members, you
should turn to outside sources. Absolutely
avoid pawn shops! A pawn shop will only offer
you about 10% of what the diamond is worth!
Also avoid offers of selling the ring on
consignment. There are many things that
can go wrong, and there is no shortage of
diamond scams – even in well known
jewelry stores.

If the diamond is important, you should
strongly consider auctioning it off through
one of the famous auction houses, such as
Christie’s or Sotheby’s. If it isn’t what is
considered an ‘important’ diamond or a
high-end diamond, you should try to sell it
to an individual using classified ads, or even
eBay. However, selling to an individual that
you do not know could put you in danger –
especially if the diamond is worth a lot of
money.

Your final option should be a jewelry store. It
is vital that you not let your diamond out of
your sight while in the jewelry store – you
might find that the diamond you walked in
with is not the same diamond that you walk
out with! The jeweler will try to tell you that
your diamond is of poor quality or low
weight. Inevitably, there will be some
problem with the diamond. This is where
your appraisal and/or certificate will come
in handy.

If the jeweler is fair, they will offer you
between 60% and 80% of the value of the
Rapaport Value. Do not accept anything less
than this. Again, do not let the diamond out of
your sight until you have been paid for it.